Home' Navy News : October 13th 2011 Contents NAVY NEWS
October 13, 2011
CONDUCTING a marathon in the
middle of the ocean under a hot
Arabian sun may not be everyone's
cup of tea, but for the officers and sail-
ors of HMAS Toowoomba it was the
perfect way to raise money for beyon-
dblue, the national depression aware-
ness and prevention organisation.
During a Sunday sea routine on the
last patrol of their current Middle East
rotation, the ship's company took part
in a 24-hour marathon on the vessel's
Organiser LSPT Zenith Dunstan said
participants chose to walk, run or cycle
(using a wind trainer) around the flight
deck, or they sweated it out on the exer-
cise equipment in the cardio room.
"When we came up with the idea we
didn't have to think too hard about who
the money would go to," LS Dunstan
"beyondblue do a fantastic job rais-
ing awareness within the Australian
community about depression and anxi-
ety and provide information about where
people can get help."
Toowoomba's Commanding Officer,
CMDR Andrew Quinn, said he was
proud of his crew for participating in
such a worthy cause while continuing
to maintain a high level of operational
"The MEAO can be a very demand-
ing and volatile environment in which to
operate and, to date, the crew has risen
to every challenge in a professional and
committed way," CMDR Quinn said.
"To continue doing our job while
contributing to beyondblue is a wonder-
The ship's company and crew mem-
bers' friends and family raised more
than $2000 for the organisation.
Toowoomba is part of Australia's
By Lauren Rago
DEPLOY warships, destroy the enemy and master
the seas with Defence Force Recruiting's (DFR)
latest foray into the gaming world. The Navy's own
Battleships iPhone game 'Sink 'Em' has launched
with the power of an LHD Air Strike.
Sink 'Em players take turns challenging each other
at battles in a fight for map superiority across four
major oceans, to ultimately eliminate all enemy forces
and capture opponents' home ports. The prize is pro-
gression up the ranks from seaman to admiral.
Game play is based on the skilful use of various
platforms to fire weapons with the 'sling shot' tech-
nique used in popular iPhone games such as Angry
Birds, which has been downloaded 140 million times.
Skirmishes are similar to the traditional game of
Battleships, except the arrangement of vessels is fully
visible to the
ship and an
each armed with a different weapon.
Director Recruiting Management Navy CMDR
Chris Curtis said gaming was an obvious connection
point with the recruitment market.
"Around 70 per cent per cent of our target market of
17-to-35 year olds consider themselves gamers and the
average age of mobile social gamers is 28, compared to
34 on traditional consoles. Further, around 53 per cent
of mobile phone gamers are females," he said.
"The project was to develop an iPhone application
for the RAN, based on the success the US Navy has
experienced with their 'Navy Life' application."
DFR's National Marketing Manager Pat Duffy said
an iPhone game was selected as a marketing tactic
because it would provide potential candidates with
information in an engaging manner via a relevant
"We're using a channel that has over two million
users in Australia to communicate that the Navy fights
at sea, that it has an outstanding capability, and that
there are some exciting jobs available," she said.
"Over the past five years research has revealed that
many members of our target recruiting audience see the
Navy as old fashioned and an environment that lacks
adventure, which has discouraged them from submit-
ting a job query. All our marketing activity aims to cor-
rect this and other common misconceptions."
Games can be played casually over long periods
of time at the player's leisure. Multiple games with
friends can also be played at the same time and a chat
function is available for players to gloat and share tips.
So far more than 1000 people have registered for
the game with hundreds of games being created.
Sink 'em on
HMAS Toowoomba steps
out for beyondblue
contribution to maritime security,
counter-terrorism and counter-piracy
operations in the Arabian Sea as part of
Operation Slipper and will continue its
patrol until mid-October.
For more information about beyondblue, go
GOOD CAUSE: LSMT Rebecca Harris (left)
and LSWTR Lauren Tanzer take part in HMAS
Toowoomba's 24-hour marathon for beyondblue,
the national depression awareness and prevention
organisation. The crew raised more than $2000.
Photo: LEUT Gary McHugh
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