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May 26, 2011
By Lauren Rago
FOUR-hundred excited 20-somethings
experienced video battle and a sen-
sory world of Navy visual material
at Defence Force Recruiting's (DFR)
Game On event hosted by Nova FM at
Moore Park in Sydney on May 6.
Game On was a video game competi-
tion held as part of a wider radio and cin-
ema marketing campaign to place Navy
careers top of mind among young people
who may identify with Navy console-
type jobs like combat systems operator,
submariner, cryptologic systems, com-
municators and electronic technicians.
The night kicked off with an impres-
sive 3D projected animation inside the
cinema foyer -- then it was game on. HD
TVs were set up with Halo: Reach all
around the cinema and players were sup-
ported by the Navy's top 20 gamers as
they battled it out to progress through
12 rounds to play in the final on the big
The sailors had the task of represent-
ing Navy and chatting to the young gam-
ers about their own personal experiences.
ABCSO Andrew Johns said they were
asked about their specific roles in the
"They asked if I get to push the red
button and were pretty excited when I
said 'yes'," ABCSO Johns said.
LSET David Allanson was inter-
viewed in the big red chair on stage for a
more in-depth chat about Navy business.
"So you guys do some pretty world
class operations, have you deployed?"
asked Mike Goldman from Network
Ten's Big Brother Up Late.
LSET Allanson impressed the audi-
ence, telling them that Navy had a con-
stant presence in the Middle East with a
frigate patrolling the Persian Gulf.
"You spend a lot of time at sea in the
Navy and you work hard but you enjoy
so many benefits, such as international
travel -- and you're always with your
mates," LSET Allanson said.
From April 17 until game night, more
than 1000 members of the public vis-
ited the Navy-branded Nova website
and played a mini battleships game to
win their chance to attend, while per-
sonnel at the Directorate of Recruitment
Management (DNRM) made the call out
to Navy gamers.
LCDR Don Hogarth of DNRM said
the search for Navy's best gamers result-
ed in a huge number of applicants and
provided some insight into what younger
sailors were doing after work.
"It was encouraging to see the
responses and the CVs provided were
in acronyms the likes of which I haven't
seen before, so it was a learning curve.
I've since learnt a whole new language,"
LCDR Hogarth said.
The marketing campaign was lever-
aged by DFR radio advertisements for
priority jobs and '7 Days in the Navy'
and new commercial 'Halo of the Fleet'
on the silver screen throughout the coun-
try. A powerful online campaign pro-
moted the competition and highlighted
Representatives from DFR Marketing
and DNRM thanked the personnel who
participated in the campaign for their
professionalism, energy and elite gaming
Video and imagery of the event can be
seen at www.defencejobs.gov.au/navy/
GAME ON: Seven of the
20 sailors who attended the
event arrive for Operation
Game On while, inset, the
Navy representatives pro-
vide moral support and tips
to the gamers sweating their
way through 12 rounds to
Photos: Defence Force Recruiting
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