Home' Navy News : April 15th 2010 Contents Fleet Network Pty Ltd D/L No. 20462
Your Vehicle Salary Packaging Experts 1300 738 601
or email email@example.com
SIGN UP NOW & HELP SUPPORT SAILORS'
RECREATION, SHIP'S FUNDS AND SPORT
$5,000 to be won EVERY payday!
April 15, 2010
By LCDR Fenn Kemp
NAVY'S head of People and
Reputation believes maintaining a
positive image is crucial to ensuring
the RAN's capability.
RADM Trevor Jones has told the
Navy Corporate Leadership Forum
in Canberra that a poor reputation
ultimately leads to fewer recruits and
a high separation rate. According to
RADM Jones, it can also cause the
general public and the Government to
lose faith in Navy.
RADM Jones warned that Navy's
ability to attract the right people and
a continued level of federal funding
could be undermined if our reputation
was in a poor state.
"Our success is reliant upon the
manner in which Navy is understood
and viewed by both the Australian
Government and the public," RADM
Jones said. However, HNPAR warned
against the dangers of "spin".
"Each time Navy is publicly chal-
lenged about the health of its work-
places or the conduct of its people in
challenging operational environments,
we must be open, honest and transpar-
"This includes having the courage
to admit mistakes but also to fight hard
on reputational matters when factual
errors or unfounded allegations are
allowed to simmer within the public
without an appropriate counter view."
The half-day forum, organised
by the Naval Reserve Professional
Studies Program, focussed on Navy
reputation -- working with the media.
Senior reservists attended from around
The Deputy Director of News
in the Australian Broadcasting
Corporation, Alan Sunderland, called
for an end to what he labelled mutu-
al mistrust between the media and
"Engagement is crucial," he said.
"We should look towards conver-
gence of these two streets. It should be
a two-way street between the media
BIG PICTURE: HNPAR RADM Trevor Jones says ensuring Navy's posi-
tive reputation is key to maintaining maritime capability.
Photo: Mark Brennan
By LCDR Antony Underwood
VIC Jeffery, for nearly three decades
Navy's public affairs representative
and a Naval Reserve intelligence
officer based at HMAS Stirling, has
gone ashore for the last time.
LCDR Victor Jeffery has seen Fleet
Base West grow from a basic RAN
outpost with a hydrographic ship and a
World War II-vintage frigate converted
to an oceanographic role to a modern
naval base accommodating nearly half
the Australian Fleet.
Since his appointment as Navy's
Command Public Relations Officer
in WA in 1981, Vic's taken the rough
with the smooth -- and left behind
some tangible signs of his presence at
Originally a newspaper journalist,
Vic was able to take his interest in
Defence, and the RAN in particular,
offshore when Stirling was estab-
"My early responsibilities were
HMA Ships Moresby and Diamantina,
and the patrol boat HMAS Acute,
along with No. 2 Flying Training
School and No. 25 Reserve Squadron
at RAAF Base Pearce," he said.
Vic sees the high point of a long
career the media arrangements he
put in place for the rescue of Vendee
Globe solo yachtsmen Thierry Dubois
and Tony Bullimore by HMAS
Adelaide from the Southern Ocean
early in 1997.
He was in casual clothes cleaning
out his desk at the start of a new year
when he took a call from ops advising
there were a couple of yachtsmen in
distress in the Southern Ocean and that
the Navy might have a crash sailing.
He arranged with Adelaide's CO,
then-CAPT Raydon Gates, to embark
media on a 'pool' basis with the select-
ed representatives to be kitted out and
briefed with the scratch crew.
The mission to the Southern Ocean
led to Vic's greatest moment when
Adelaide pulled off the miraculous
rescue in horrendous seas.
"Ops rang me in my office and
said: 'Mate, we've got both of them
-- they're OK.' It was an emotional
moment and one of tremendous pride."
Vic is in no doubt about the worst
event he encountered as Navy's PR
officer in the west.
"The HMAS Westralia fire shocked
the RAN community, resulting as it
did in the death of four of our people
and, apart from the anger and frustra-
tion I shared as part of that commu-
nity, I had to deal with the huge media
contingent that showed up at Stirling
when the ship was towed in," Vic said.
"Every so often I see some flash
of the incident in old news reviews of
Navy tragedies and it brings it all back
-- and guarantees a sleepless night."
A keen historian, Vic has penned
many historical articles for Australian
and British and US Naval Institute
magazines, reviewed many naval his-
tory books and produced two books
with well known Australian naval
author, Ross Gillett.
Part of his legacy is an enviable
collection of naval memorabilia on
display for visitors to Stirling.
While Vic's planning to "stay well
and truly away" from Stirling in the
immediate future, he said that, after
some travel, there was "every chance
there'll be a book in the wind".
"It'll be on WA-related Navy short
stories and shipwrecks," he said.
"There's just so much to be written."
Ashore for the last time
FAREWELL: Regional Public
Affairs Officer Vic Jeffery is
farewelled from HMAS Stirling
by CO CAPT Brett Dowsing
after his long and dedicated
service to the ADF of more than
Photo: ABIS Morgana Salabert
Links Archive April 1st 2010 April 29th 2010 Navigation Previous Page Next Page